Strategic IP Acquisition Briefing · Internal GoFundMe Review

A ready-now growth layer for GoFundMe Pro.

(and GoFundMe's consumer product)

Mittun turns GoFundMe Pro data into branded campaign hubs, leaderboards, maps, portals, dashboards, reports, incentives, and CMS-native fundraising experiences.

GoFundMe gains a faster path to sell, launch, expand accounts, increase GDV potential, and deliver enterprise-ready capabilities without starting from zero.

40+Reusable Software Assets
WP+DWordPress + Drupal Coverage
APIAPI, Webhook + Embed Layer
500+Core Plugin Sales
14+Years GFMP/Classy API Experience
ENTEnterprise Implementation Ready

Reusable software + repeatable implementation + fundraising expertise = faster enterprise launches.

Strategic Thesis

GoFundMe Pro can become native infrastructure inside the websites nonprofits already own.

Enterprise nonprofits and large peer-to-peer organizations do not just need hosted donation pages. They need campaign hubs, event sites, participant portals, sponsor activations, chapter rollups, fundraising dashboards, reporting workflows, maps, leaderboards, incentive systems, and branded storytelling experiences.

Those experiences often live inside the customer's CMS.

Mittun extends GoFundMe Pro into those environments. WordPress provides reach and validated commercial demand. Drupal provides enterprise depth and governed architecture. Together, they create a CMS-native fundraising layer GoFundMe can own.

Mittun's advantage is not simply that it has built plugins, modules, widgets, and integrations. The advantage is that Mittun has spent years learning which fundraising experiences nonprofits actually ask for, how to scope them, how to configure them, how to launch them, and how to expand them over time. That implementation knowledge is part of the IP.

The real moat is the system

Mittun combines reusable software assets with a repeatable decision-and-delivery process. The result is not just more features for GoFundMe Pro — it is a faster, lower-risk path from customer idea to launched fundraising experience.

GoFundMe Pro today
  • Campaigns
  • Teams
  • Fundraisers
  • Registrations
  • Donations
  • Transactions
  • Questions / answers
  • Fundraising data
Mittun Extension Layer
What customers can launch
  • Campaign websites
  • Public leaderboards
  • Fundraiser portals
  • Captain dashboards
  • Dynamic maps
  • Challenges, Matches & Side Quests
  • Incentives + rewards
  • Reports + exports
  • External widgets / embeds

Mittun turns GoFundMe Pro data into launchable website experiences, participant tools, and enterprise reporting systems.

WordPress = validated distribution

Mittun's WordPress suite proves that nonprofits want GoFundMe Pro functionality inside the websites they already own. The core plugin has sold 500+ times over its lifetime and creates a clear path from self-service visualizations into add-ons, productized implementation, and ongoing support.

Drupal = enterprise architecture

Mittun's Drupal platform is built for complex fundraising environments that need structured data, configurable widgets, custom groups, portals, reports, incentives, dashboards, webhooks, APIs, embeds, and reusable modules. It gives GoFundMe Pro a deeper answer for enterprise customers that need more than hosted pages or basic embeds.

The Extension Layer

Where customer needs extend beyond core GoFundMe Pro workflows, Mittun extends the experience.

GoFundMe Pro is the fundraising engine. Mittun is the extension layer that takes that engine into branded experiences, enterprise structure, gamification, portals, dashboards, and CMS-native reach across WordPress and Drupal.

Core
GoFundMe
Pro
← GFM Pro stops · Mittun starts →
Branded Foundation
Discovery & Visualization
Engagement & Gamification
Operations & Reach
Campaign Hubs
Microsites
Branded Sites
Multi-Campaign Leaderboards
Dynamic Maps
Search
Embeds
Challenges, Matches & Side Quests
Incentives
Teams within Teams
Sponsor Activations
Captain Dashboards
Fundraiser Portals
Reports & Exports
WordPress + Drupal Native
GoFundMe Pro

Payments, donations, core campaign data. The system of record.

The Handoff

Where native GFM Pro capability ends and the customer asks for more.

Mittun Extension Layer

Reusable, configurable software that extends GFM Pro into every customer surface.

Extension Layer

From simple website widgets to enterprise fundraising infrastructure.

Mittun extends GoFundMe Pro in layers. The same core connection that can power a simple progress bar can also support campaign grids, combined leaderboards, custom groups, portals, reporting, exports, and external API-powered experiences. Customers can start small and expand as their fundraising programs become more complex.

The GoFundMe Pro Extension Ladder · 9 Steps

GoFundMe Pro powers the fundraising. Mittun expands where that fundraising data can go, what it can become, and how customers can use it.

Step 01
Connect

Connect to GoFundMe Pro

The foundation starts with a secure connection to GoFundMe Pro data: campaigns, teams, fundraisers, registrations, donations, transactions, questions, answers, totals, and relationships.

What it lets GoFundMe Pro do

Makes GoFundMe Pro data usable inside customer-owned websites and CMS environments.

APIConnectorSystem of recordWordPressDrupal
Step 02
Visualize

Display live fundraising data

Customers can place live GoFundMe Pro data directly on their websites through progress bars, campaign totals, impact stats, activity feeds, basic leaderboards, and simple campaign displays.

What it lets GoFundMe Pro do

The fastest path to making GoFundMe Pro visible on a customer's owned website.

Progress barsStatsActivity feedsLeaderboardsSelf-service
Step 03
Aggregate

Combine campaigns, accounts, and totals

Mittun can aggregate fundraising data across campaigns, accounts, teams, individuals, and programs so customers can show unified totals, campaign-wide progress, and cross-campaign leaderboards.

What it lets GoFundMe Pro do

Turns fragmented campaign activity into one unified fundraising experience.

Multi-campaignMulti-accountCombined leaderboardsRollupsEnterprise
Step 04
Discover

Search, filter, and browse

Customers can make large fundraising programs easier to navigate with campaign grids, fundraiser search, team search, filters, location sorting, category browsing, and structured discovery tools.

What it lets GoFundMe Pro do

Helps supporters, staff, and participants find the right campaign, team, fundraiser, location, or event.

SearchFiltersCampaign gridsDirectoriesDiscovery
Step 05
Segment + Roll Up

Model the structures GoFundMe Pro does not natively represent

Mittun can create custom groups, teams within teams, corporate partner groups, employee groups, sponsor groups, chapters, regions, locations, departments, families, and registration-question-based segments — even when those structures do not exist natively inside GoFundMe Pro.

What it lets GoFundMe Pro do

Gives enterprise customers a way to model real-world fundraising structures without forcing everything into a flat campaign/team hierarchy.

Teams within teamsCustom groupsCorporate partnersChaptersRegionsRegistration questions
Step 06
Gamify

Create competition, urgency, and recognition

Mittun can add challenges, matches, side quests, badges, ranks, fundraising levels, milestones, rewards, incentives, countdowns, and live recognition directly into GoFundMe Pro–powered experiences.

What it lets GoFundMe Pro do

Makes campaigns more engaging, more competitive, and more action-oriented.

ChallengesMatchesSide questsBadgesRewardsIncentivesLevels
Step 07
Personalize

Give participants role-based portals

Mittun can provide logged-in experiences for fundraisers, walkers, captains, ambassadors, staff, and campaign managers — including progress tracking, donor visibility, story editing, share links, checklists, incentives, rewards, and captain tools.

What it lets GoFundMe Pro do

Extends GoFundMe Pro beyond donation and registration into an ongoing participant engagement experience.

Fundraiser portalCaptain portalParticipant dashboardChecklistsRewardsRetention
Step 08
Operate

Give admins reporting and control

Mittun can create operational dashboards, reports, filters, exports, snapshots, offline gift tools, incentive administration, connector health views, and custom group reporting for enterprise campaign teams.

What it lets GoFundMe Pro do

Helps nonprofits manage complex programs with more visibility, control, and reporting flexibility.

ReportsExportsDashboardsSnapshotsOffline giftsOperations
Step 09
Expose

Push experiences beyond the CMS

Configured widgets, leaderboards, maps, dashboards, and fundraising views can be exposed through APIs or embeds to power microsites, mobile apps, livestreams, partner pages, external displays, or other campaign experiences.

What it lets GoFundMe Pro do

Extends GoFundMe Pro data into more channels without rebuilding the same experience each time.

APIEmbedsHeadlessMobileExternal appsReusable widgets

From a single progress bar to a multi-campaign enterprise portal, Mittun turns GoFundMe Pro data into launchable customer experiences.

The Mittun Method

Reusable software. Faster decisions. Cleaner launches.

Mittun turns ambiguous enterprise fundraising ideas into approved, launch-ready GoFundMe Pro experiences. The method combines reusable WordPress and Drupal software, nonprofit fundraising judgment, rapid alignment, and implementation playbooks to compress the path from customer request to live fundraising experience.

Why it matters to GoFundMe

GoFundMe Pro can walk into more complex enterprise opportunities with confidence — not just with roadmap promises, but with a proven way to scope, shape, launch, and expand the experiences customers already ask for.

STEP 01

Clarify

Turn vague customer goals into a clear fundraising outcome.

STEP 02

Map

Connect the right GoFundMe Pro data to the right customer experience.

STEP 03

Shape

Use proven patterns to compress decisions, reduce ambiguity, and define the launch path.

STEP 04

Launch + Expand

Deploy the experience, support the customer, and create the next expansion opportunity.

The path
Customer ideaClear outcomeGFM Pro dataProven patternLaunchExpansion

The result: faster sales confidence, fewer stalled decisions, cleaner launches, and a repeatable path from first customer idea to long-term account expansion.

Development Moat

The moat is software, process, and domain expertise working together.

Pillar 01

Software IP

Reusable WordPress plugins, Drupal modules, widgets, connectors, portals, reports, APIs, data models, and campaign components.

Strategic value

Gives GoFundMe Pro a deeper library of ready-now capabilities.

Pillar 02

Implementation IP

Decision frameworks, scoping patterns, configuration playbooks, reusable launch paths, and proven delivery workflows.

Strategic value

Turns software assets into repeatable customer outcomes.

Pillar 03

Domain IP

14+ years of GoFundMe Pro API experience, nonprofit fundraising edge-case knowledge, enterprise implementation judgment, and customer trust.

Strategic value

Helps GoFundMe support complex fundraising needs faster and with less risk.

Pillar 04

Team IP

Founder, product, engineering, creative, support, and sales knowledge built around GoFundMe Pro-powered nonprofit fundraising experiences.

Strategic value

Gives GoFundMe the people and operating knowledge required to maintain, package, sell, deploy, and expand the extension layer.

Enterprise Solutions — Available Now

Help GoFundMe Pro compete for enterprise opportunities now.

Every program below is something enterprise buyers are actively scoping with Blackbaud, Bonterra, Virtuous, and OneCause today. Mittun lets GoFundMe Pro answer "yes, we ship that" instead of "we'll add it to the roadmap."

Input
GoFundMe Pro

Fundraising platform, system of record, donor data, campaign APIs.

Mittun Engine
Extension Layer

40+ reusable assets + productized implementation + 14+ years of fundraising domain IP.

Outputs
Increased GDV

More campaigns, bigger campaigns, better conversion.

Attachment Revenue

Implementation, licensing, support, and expansion.

Competitive Wins

Show up to enterprise RFPs with answers, not roadmaps.

Customer Retention

Stickier deployments inside customer-owned websites.

What GoFundMe Pro can offer customers with Mittun.

A snapshot of enterprise fundraising programs Mittun helps GoFundMe Pro deliver — using reusable assets and proven implementation patterns instead of starting from zero.

01

Signature Event Microsite

02

National Peer-to-Peer Event Series

03

Run/Walk/Ride Events

04

Corporate Partner Campaigns

05

Employee Fundraising Campaigns

06

University Giving Days

07

Ticketed Events + Fundraising

08

Enterprise Day of Giving

09

Ambassador Portals

10

Fundraising Activation Portal

11

Enterprise Reporting & KPI Dashboards

12

External APIs — Send Mittun Data Anywhere

Every use case above is a competitor deal GoFundMe Pro can win on day one — and a new attachment, expansion, and renewal motion for the customer base already on the platform.

Working Software Layer

Not a concept. Not a roadmap. A working software layer.

Mittun's extension layer for GoFundMe Pro is not a pitch deck and not a future build. It is production code, deployed across managed enterprise customers and a validated WordPress plugin business. GoFundMe Pro can acquire ownership of an extension layer that is already running.

01

Production code, in use today

The WordPress suite has 500+ lifetime sales. The Drupal platform powers managed customer campaigns. This is shipped, deployed, and supported software — not slides or a roadmap.

02

Customer-tested across complex programs

Combined leaderboards, custom groups, portals, incentives, reports, and operational dashboards have all been pressure-tested by enterprise nonprofits running real fundraising programs.

03

Reusable across WordPress and Drupal

The same extension layer pattern — connect, visualize, aggregate, segment, gamify, personalize, operate, expose — already runs in both CMS environments and can move forward in either or both.

04

Maintained by the team that built it

Founders and engineers with 14+ years of fundraising API and CMS experience are ready to onboard, document, support, and extend the layer under GoFundMe ownership.

Deployment Velocity

Mittun compresses launch time.

The software is built. The patterns are proven. The launch path is known.

GoFundMe Pro can move from opportunity to live customer experience in minutes, same day, or same week — not months.

Minutes. Same day. Same week.

01
Embed< 15 minutes

Self-service website visualizations

Install, connect, select a campaign, and publish live GoFundMe Pro data.

  • Progress bars
  • Campaign totals
  • Leaderboards
  • Donor maps
  • Activity feeds
  • Campaign grids

Install. Connect. Publish.

02
LaunchSame day / 24 hours

Branded campaign websites and microsites

Reusable components, templates, widgets, and fundraising modules make same-day campaign launches possible.

  • Campaign homepage
  • Storytelling sections
  • Leaderboards
  • Donation momentum displays
  • Sponsor blocks
  • Multi-page campaign structure

From approved brief to live experience.

03
ScaleSame week

Enterprise fundraising platforms

Mittun can stand up enterprise fundraising platforms in the same week using reusable WordPress and Drupal architecture.

  • Teams within teams
  • Multi-campaign rollups
  • Fundraiser portals
  • Captain portals
  • Incentive tracking
  • Reporting dashboards
  • Search, filters, and exports

A platform layer, not a blank-slate build.

Approve the pattern once. Repeat it across campaigns, chapters, events, locations, and customer segments.

Accelerated timing assumes required content, approvals, brand assets, data access, and direction are available at kickoff.

Signature Capabilities

The extension layer in action.

Reusable fundraising capabilities that extend GoFundMe Pro across WordPress, Drupal, or both.

Teams Within Teams + Custom Groups
Capability · 01 of 8

Teams Within Teams + Custom Groups

Chapters, regions, partners, departments, locations, and custom groups modeled into one fundraising structure.

Extends

GoFundMe Pro team and registration data into structures the core platform does not natively represent.

Customer can

Model chapters, regions, corporate teams, departments, sponsors, families, locations, partner groups, and registration-question-based segments — and roll them up into unified totals, leaderboards, portals, and reports.

Why it matters to GoFundMe

Gives GoFundMe Pro a stronger answer for enterprise customers whose structure is more complex than a single campaign or basic team list.

Teams within teamsCustom groupsChaptersCorporate partnersRollups
Challenges, Matches & Side Quests
Capability · 02 of 8

Challenges, Matches & Side Quests

Timed challenges, sponsor-backed matches, and side quests across one or many campaigns.

Extends

GoFundMe Pro donation, donor, and registration activity into time-based competition and mission mechanics.

Customer can

Run challenges, matches, and side quests based on dollars raised, number of donors, unique donors, registrations, fundraisers, or participation goals — across one campaign or many.

Why it matters to GoFundMe

Creates urgency, sponsor value, and campaign momentum without requiring GoFundMe to build challenge mechanics into the core platform.

ChallengesMatchesSide questsCountdownsSponsor value
Badges, Rewards + Incentives
Capability · 03 of 8

Badges, Rewards + Incentives

Live incentive progress, reward claiming, milestone recognition, badges, ranks, and fulfillment workflows.

Extends

GoFundMe Pro fundraiser progress and registration data into recognition and reward mechanics.

Customer can

Award badges, ranks, levels, and milestones; track incentive progress; unlock benefits; support claims; and integrate with fulfillment providers.

Why it matters to GoFundMe

Turns fundraising milestones into a measurable participant journey and gives GoFundMe a richer engagement story without expanding core product scope.

BadgesRanksRewardsIncentivesMilestonesFulfillment
Combined Leaderboards
Capability · 04 of 8

Combined Leaderboards

Unified, segmented, and gamified leaderboards across campaigns, accounts, teams, individuals, partners, locations, and custom groups.

Extends

GoFundMe Pro campaign and fundraiser data — aggregated across one or many campaigns or accounts.

Customer can

Aggregate individuals, teams, custom groups, partners, locations, or registration segments across one or many campaigns into a single competitive view.

Why it matters to GoFundMe

Turns multiple fundraising efforts into one competitive, enterprise-ready experience GoFundMe can offer in sales conversations.

Multi-campaignMulti-accountCombined leaderboardsRollupsEnterprise
Campaign Discovery + Search
Capability · 05 of 8

Campaign Discovery + Search

Searchable campaign grids and structured discovery for event series, chapter programs, giving days, and multi-campaign hubs.

Extends

GoFundMe Pro campaign, team, and fundraiser data across many campaigns.

Customer can

Turn many campaigns into one searchable, filterable, branded campaign destination with filters by location, category, event, chapter, team type, or custom attributes.

Why it matters to GoFundMe

Lets GoFundMe Pro power giving-day, multi-event, and multi-campaign experiences that would otherwise require a bespoke product build.

SearchFiltersCampaign gridsDiscoveryMulti-event
Fundraiser + Captain Portals
Capability · 06 of 8

Fundraiser + Captain Portals

Role-aware logged-in dashboards for fundraisers, walkers, captains, ambassadors, staff, and campaign managers.

Extends

GoFundMe Pro fundraiser, team, and registration data into ongoing role-based experiences.

Customer can

Give participants a logged-in home for tracking progress, viewing donors, editing stories, sharing links, completing checklists, claiming rewards, and using captain tools.

Why it matters to GoFundMe

Extends GoFundMe Pro beyond the donation moment into a retention surface — exactly the kind of customer-owned experience enterprise buyers expect.

Fundraiser portalCaptain portalChecklistsRewardsRetention
Admin Reporting + Exports
Capability · 07 of 8

Admin Reporting + Exports

Operational dashboards, filtered views, CSV/XLSX exports, snapshots, offline gifts, and structured data visibility.

Extends

GoFundMe Pro campaign, transaction, registration, and incentive data into admin-facing operational tools.

Customer can

Build reporting views and exportable dashboards across campaigns, teams, individuals, transactions, registrations, incentives, snapshots, and custom groups.

Why it matters to GoFundMe

Gives enterprise customers the visibility and control they need to run complex fundraising programs — and gives GoFundMe a credible operations story.

ReportsExportsSnapshotsDashboardsOffline giftsOperations
External Widgets + API Exposure
Capability · 08 of 8

External Widgets + API Exposure

Configured fundraising displays exposed beyond the CMS for microsites, mobile apps, livestreams, or external campaign experiences.

Extends

GoFundMe Pro data and Mittun-configured experiences into channels beyond the primary CMS.

Customer can

Expose configured widgets and fundraising views through APIs or embeds — reusing them inside microsites, mobile apps, partner pages, livestream overlays, or other external contexts.

Why it matters to GoFundMe

Extends GoFundMe Pro data into more places without rebuilding the experience each time — the foundation for headless and partner activations.

APIEmbedsHeadlessMobileExternalReusable widgets

One extension layer. Multiple CMS environments. Enterprise capabilities already built.

What GoFundMe Is Really Acquiring

Not a pile of modules. An integrated extension layer with the team and method behind it.

GoFundMe is not acquiring a pile of standalone modules. It is acquiring an integrated CMS-native fundraising extension layer, the team that built it, and the implementation method required to turn that layer into customer outcomes.

01

Software IP

Reusable WordPress, Drupal, API, webhook, widget, portal, dashboard, reporting, export, and fundraising experience components.

02

Implementation IP

Decision frameworks, scoping patterns, configuration playbooks, launch workflows, QA patterns, and repeatable delivery systems.

03

Domain IP

14+ years of GoFundMe Pro/Classy API experience, nonprofit fundraising edge-case knowledge, enterprise implementation judgment, and customer trust.

04

Team IP

The people who know how to sell, scope, build, launch, support, and expand these GoFundMe Pro-powered experiences.

Reusable Asset Inventory — Diligence Schedule

The asset library behind the extension layer.

This inventory is the proof layer behind the system, not a standalone valuation schedule. Individual assets vary by maturity, packaging, deployment model, and customer use case. The strategic value is the integrated extension layer, implementation method, team knowledge, and customer-tested patterns that help GoFundMe Pro launch more enterprise experiences faster.

Each WordPress asset and Drupal module is tagged by the capability it supports, the CMS it runs in, and the deployment model best suited to the customer engagement. Technical readiness, roadmap priorities, and packaging details can be reviewed separately during diligence.
Self-Service ReadyProductized ImplementationEnterprise ImplementationPlatform Extension
Connect

Connect to GoFundMe Pro

14 assets
  • GFM Suite Core (formerly ClassyPress)WORD
  • Mittun CoreDRUP
  • Mittun ConnectorDRUP
  • Connector APIDRUP
  • Connector GoFundMe ProDRUP
  • Connector GoFundMe GraphQLDRUP
  • Connector WebhooksDRUP
  • Connector GoFundMe Pro WebhooksDRUP
  • Mittun CampaignsDRUP
  • Mittun ConstituentsDRUP
  • Mittun Fundraising PagesDRUP
  • Mittun Fundraising TeamsDRUP
  • Mittun RegistrationsDRUP
  • Mittun TransactionsDRUP
Visualize

Display live fundraising data

14 assets
  • GFM Suite Core (formerly ClassyPress)WORD
  • Progress BarWORD
  • Combined LeaderboardWORD
  • Campaign GridWORD
  • Map FeedWORD
  • Dashboard StatsWORD
  • Mittun WidgetsDRUP
  • Connector EmbedsDRUP
  • Mittun CampaignsDRUP
  • Mittun Activity FeedDRUP
  • Mittun LeaderboardsDRUP
  • Mittun Progress BarsDRUP
  • Mittun Simple MapDRUP
  • Mittun Fundraising Page StoriesDRUP
Aggregate

Combine campaigns, accounts, and totals

4 assets
  • Combined LeaderboardWORD
  • Multi-account AddonWORD
  • Mittun LeaderboardsDRUP
  • Mittun GroupsDRUP
Discover

Search, filter, and browse

5 assets
  • Campaign GridWORD
  • SearchWORD
  • Map FeedWORD
  • Mittun SearchDRUP
  • Mittun Simple MapDRUP
Segment + Roll Up

Model the structures GoFundMe Pro does not natively represent

6 assets
  • Multi-account AddonWORD
  • Answers / Custom QuestionWORD
  • Mittun Fundraising TeamsDRUP
  • Mittun RegistrationsDRUP
  • Mittun QuestionsDRUP
  • Mittun GroupsDRUP
Gamify

Create competition, urgency, and recognition

12 assets
  • Combined LeaderboardWORD
  • Challenges, Matches & Side QuestsWORD
  • Badges & MilestonesWORD
  • NotificationsWORD
  • RewardsWORD
  • Mittun Activity FeedDRUP
  • Mittun LeaderboardsDRUP
  • Mittun Challenges, Matches & Side QuestsDRUP
  • Mittun ChecklistsDRUP
  • Mittun IncentivesDRUP
  • Mittun Incentives SnappyDRUP
  • Mittun NuclavisDRUP
Personalize

Give participants role-based portals

8 assets
  • NotificationsWORD
  • Fundraiser/Captain PortalWORD
  • RewardsWORD
  • Mittun PortalsDRUP
  • Mittun Fundraising PagesDRUP
  • Mittun ChecklistsDRUP
  • Mittun IncentivesDRUP
  • Mittun Fundraising Page StoriesDRUP
Operate

Give admins reporting and control

12 assets
  • Import and ExportWORD
  • Offline DonationsWORD
  • Answers / Custom QuestionWORD
  • Dashboard StatsWORD
  • Fundraiser/Captain PortalWORD
  • Mittun PortalsDRUP
  • Mittun ReportsDRUP
  • Mittun RegistrationsDRUP
  • Mittun TransactionsDRUP
  • Mittun Incentives SnappyDRUP
  • Mittun NuclavisDRUP
  • Mittun SnapshotsDRUP
Expose

Push experiences beyond the CMS

3 assets
  • Mittun WidgetsDRUP
  • Connector APIDRUP
  • Connector EmbedsDRUP
Acquisition Opportunity

A ready-now fundraising extension layer for GoFundMe Pro.

Mittun gives GoFundMe immediate ownership of a reusable CMS-native fundraising stack — software, implementation patterns, customer-tested workflows, and the expertise required to maintain and expand it across WordPress, Drupal, and future headless use cases.

Software IP

  • 40+ reusable software assets
  • 46 tracked assets total
  • 15 WordPress plugin / add-on assets
  • 31 Drupal platform modules
  • Production WordPress product suite
  • Drupal-native fundraising platform layer
  • Connector, API, webhook, and embed capabilities
  • Configurable widgets, portals, dashboards, maps, leaderboards, reports, and exports

Implementation IP

  • Productized decision-and-delivery framework
  • Repeatable discovery and scoping patterns
  • Reusable implementation playbooks
  • Campaign site, portal, leaderboard, map, reporting, and incentive launch patterns
  • Proven process for turning nonprofit requirements into configured GoFundMe Pro-powered experiences

Domain IP

  • 14+ years of GoFundMe Pro API experience
  • Nonprofit fundraising edge-case knowledge
  • Enterprise implementation judgment
  • Customer trust and managed client relationships
  • Founder and engineering onboarding path

Strategic value

  • Faster enterprise and mid-market sales enablement
  • Immediate roadmap compression
  • Stronger GoFundMe Pro stickiness inside customer-owned websites
  • More confidence in complex enterprise implementation conversations
  • New licensing, implementation, renewal, and support opportunities
  • A repeatable land-and-expand model from simple visualization to full enterprise fundraising platform
  • A harder-to-recreate combination of software, process, and fundraising domain expertise

Ready to deploy. Ready to implement. Ready to scale.

Beyond GoFundMe Pro

Not just GoFundMe Pro. Consumer GoFundMe too.

GoFundMe is already hiring Mittun to build custom fundraising experiences for its consumer product.

Mittun is actively working on the Stand Up To Cancer / William Goodge 50 Marathons campaign — a high-profile consumer fundraising experience powered by GoFundMe's platform and extended by Mittun.

This matters because the acquisition thesis is bigger than GoFundMe Pro.

Mittun can help GoFundMe enhance consumer campaigns, extend GraphQL-powered data flows, unlock new peer-to-peer experiences, and turn campaign mechanics into reusable fundraising patterns.

Today: custom consumer fundraising experiences.

Tomorrow: a reusable experience layer across GoFundMe Pro, consumer GoFundMe, and future P2P products.

SUTC / 50 Marathons
Consumer campaign experience

One high-profile campaign combining GoFundMe's consumer platform with Mittun-powered storytelling, mechanics, and front-end experience design.

GraphQL
API extension layer

Richer data flows, custom integrations, and flexible campaign experiences built on GoFundMe's GraphQL API.

Consumer P2P
Experience expansion

Custom mechanics, gamification, campaign storytelling, and reusable patterns for GoFundMe's consumer peer-to-peer future.